Custom software development since 1994
USP Designs builds practical .NET systems for companies that need more than a brochure site: SaaS platforms, booking workflows, payroll operations, desktop tools, reporting, integrations, cloud storage, and email automation.
Microsoft .NET, C#, ASP.NET Core, Blazor, WinForms, SQL Server, AWS, integrations, and automation.
What makes us useful
USP Designs (Pty) Ltd. specializes in information technology, creating software for businesses throughout South Africa since 1994. The work spans public websites, internal line-of-business systems, SaaS platforms, data-heavy operational tools, cloud-backed media workflows, reporting, and long-running support.
"A USP is that distinct and appealing idea that sets you and your business, or practice, favourably apart from every other generic competitor. Make your enterprise special in the eyes of your customer or client." Jay Abrahams
Our SaaS product
It is our AI-powered social media platform for campaign planning, content generation, MyTwin media, scheduling, publishing, analytics, subscriptions, and affiliate growth.
Real systems, real workflows
AI SaaS and social publishing
AI-assisted campaign planning, content generation, media handling, scheduling, analytics, subscriptions, platform OAuth, and publishing workflows across Facebook, Instagram, Threads, TikTok, and YouTube.
Bookings and business operations
Authenticated booking platforms with clients, agents, drivers, vehicles, quotes, invoices, payment allocation, reports, document storage, and scheduled follow-up emails.
Desktop modernization
Windows desktop applications replacing legacy tools, including FoxPro imports, SQL-backed data, product/order services, label templates, print queues, printer routing, and Excel exports.
Payroll and workforce operations
Multi-organisation payroll, timesheets, billing, invoicing, pensions, compliance support, reporting, imports, exports, document storage, and configurable business rules.
Services offered
ASP.NET Core MVC, Razor Pages, Blazor, Identity, role-based access, dashboards, admin tools, and customer portals.
Subscription logic, multi-tenant patterns, background jobs, user onboarding, billing flows, analytics, and operational support screens.
AI content generation, image/video workflows, prompt-driven tools, cloud media storage, thumbnails, publishing queues, and moderation-friendly logs.
AWS S3 storage, CloudFront delivery patterns, AWS SES email delivery, secure configuration, and cloud-backed document/media handling.
WinForms, service-based data access, legacy data migration, local configuration, reporting, printing, and business-specific utilities.
SQL Server, MySQL, EF Core, Dapper, RDLC reporting, Excel/CSV import-export, audit trails, and operational dashboards.
Scheduled jobs, quote follow-ups, maintenance tasks, email notifications, reconciliation tools, and workflow clean-up utilities.
Payment gateways, social APIs, external APIs, OAuth, file storage, email providers, and custom connector work.
How projects work
We can start with a rescue job, a new module, a reporting problem, a replacement desktop tool, or a full business platform. The common thread is careful discovery, clean .NET implementation, and support after launch.
Map the real users, data, business rules, exceptions, and success path before building.
Ship the smallest valuable version, then strengthen it with reporting, automation, and integrations.
Logs, scheduled jobs, admin screens, and practical support paths matter once real users depend on the system.
Technology stack
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