Website design and online stores
Responsive websites, product catalogues, and online store projects with clear content and a way for customers to contact you.
Explore website designWebsites, social media and custom software
Build a stronger online presence and the systems behind it.
USP Designs creates websites and online stores, supports social media content and campaigns, and builds practical business software. Tell us what you want to achieve and we will help shape the right first step.
30+ years experience
Websites and online stores
Social media content
Custom business systems
Website design, social media content, custom .NET software, integrations, and automation.
What makes us useful
We design around the work your business actually does.
USP Designs (Pty) Ltd. has worked in information technology since 1994. We help South African businesses present their services online, organise products and enquiries, plan social content, and build software for the workflows behind their operations.
"A USP is that distinct and appealing idea that sets you and your business, or practice, favourably apart from every other generic competitor. Make your enterprise special in the eyes of your customer or client." Jay Abrahams
How we can help
Choose a clear path from first impression to enquiry.
Whether you need a public website, a more consistent social presence, or a custom system, we can scope the work around your audience and goals.
Social media marketing
Content planning, creative, publishing support, and campaign direction suited to your business and the channels your customers use.
Explore social mediaCustom software development
Business applications, portals, reporting, integrations, and automation when a standard tool cannot support your workflow.
Explore custom softwareOur SaaS product
DM Partner is built and marketed by USP Designs.
It is our AI-powered social media platform for campaign planning, content generation, MyTwin media, scheduling, publishing, analytics, subscriptions, and affiliate growth.
Real systems, real workflows
Experience across SaaS, operations, cloud, desktop, and automation.
AI SaaS and social publishing
DM Partner-style platforms
AI-assisted campaign planning, content generation, media handling, scheduling, analytics, subscriptions, platform OAuth, and publishing workflows across Facebook, Instagram, Threads, TikTok, and YouTube.
- OpenAI and Anthropic integrations
- AWS S3, CloudFront, Cloudinary, and media processing
- Hangfire scheduling, retries, maintenance, and background jobs
Bookings and business operations
PTBookings-style systems
Authenticated booking platforms with clients, agents, drivers, vehicles, quotes, invoices, payment allocation, reports, document storage, and scheduled follow-up emails.
Desktop modernization
Pastel Labels-style apps
Windows desktop applications replacing legacy tools, including FoxPro imports, SQL-backed data, product/order services, label templates, print queues, printer routing, and Excel exports.
Payroll and workforce operations
Complex back-office platforms
Multi-organisation payroll, timesheets, billing, invoicing, pensions, compliance support, reporting, imports, exports, document storage, and configurable business rules.
Services offered
Development skills you can bring into your business.
Custom .NET Web Apps
ASP.NET Core MVC, Razor Pages, Blazor, Identity, role-based access, dashboards, admin tools, and customer portals.
SaaS Product Development
Subscription logic, multi-tenant patterns, background jobs, user onboarding, billing flows, analytics, and operational support screens.
AI and Media Workflows
AI content generation, image/video workflows, prompt-driven tools, cloud media storage, thumbnails, publishing queues, and moderation-friendly logs.
AWS Cloud Integration
AWS S3 storage, CloudFront delivery patterns, AWS SES email delivery, secure configuration, and cloud-backed document/media handling.
Desktop Applications
WinForms, service-based data access, legacy data migration, local configuration, reporting, printing, and business-specific utilities.
Data and Reporting
SQL Server, MySQL, EF Core, Dapper, RDLC reporting, Excel/CSV import-export, audit trails, and operational dashboards.
Business Automation
Scheduled jobs, quote follow-ups, maintenance tasks, email notifications, reconciliation tools, and workflow clean-up utilities.
Integrations
Payment gateways, social APIs, external APIs, OAuth, file storage, email providers, and custom connector work.
How projects work
Small enough to move fast. Experienced enough to handle the hard parts.
We can start with a rescue job, a new module, a reporting problem, a replacement desktop tool, or a full business platform. The common thread is careful discovery, clean .NET implementation, and support after launch.
01
Understand the workflow
Map the real users, data, business rules, exceptions, and success path before building.
02
Build the useful core first
Ship the smallest valuable version, then strengthen it with reporting, automation, and integrations.
03
Support production
Logs, scheduled jobs, admin screens, and practical support paths matter once real users depend on the system.
Technology stack
Modern Microsoft stack with pragmatic integrations.
C#
.NET 8/10
ASP.NET Core
Razor Pages
MVC
Blazor
WinForms
SQL Server
MySQL
EF Core
Dapper
Git
Hangfire
AWS S3
AWS SES
CloudFront
Cloudinary
OpenAI
Anthropic
RDLC
Excel and CSV
API integrations
OAuth
Payments
Reporting
Need something built?