The challenge
The product needed to bring campaign planning, brand context, AI copy, image and video workflows, cloud media, per-platform publishing, scheduling, analytics, subscriptions, and support operations into one coherent experience.
Public SaaS product
DM Partner: an AI social media SaaS product
DM Partner demonstrates the complete path from a product idea to a supported social media software platform.
Scope note: This case study describes verified engineering scope and resulting operational capability. It does not invent confidential commercial outcomes, customer figures, or performance metrics.
The approach
The platform was structured as an ASP.NET Core application with identity, relational data, background processing, cloud media services, AI providers, payment and subscription flows, and social-platform integrations. Operational screens, logs, retries, and administrative utilities support the customer-facing product.
Resulting capability
DM Partner now provides a single workflow for preparing content, producing media, adapting posts, scheduling and publishing across supported platforms, and reviewing analytics while giving the operating team tools to support production behaviour.
Delivered capability
What the system supports
- Campaign and content planning with brand context
- AI-assisted captions, rewrites, ideas, images, and video workflows
- Cloud-backed media storage and delivery
- Platform-specific scheduling and publishing workflows
- Analytics, accounts, subscriptions, and administration
- Background jobs, logging, retries, and production support paths
Technology
Relevant implementation stack
ASP.NET Core
C#
SQL Server
EF Core
Hangfire
AWS S3
CloudFront
Cloudinary
OpenAI
Social APIs
Next step